Equifax will pay $640 million for Kount’s AI-driven identity and fraud prevention tools
January 9, 2021
Equifax announced today that it would pay $640 million to acquire Kount, a company that uses artificial intelligence to drive its fraud prevention and digital identity services. In a press release, Equifax executives said the deal would allow the company to further expand into these markets.
Kount uses AI to analyze 32 billion transactions across 17 billion devices. As the system builds its…