Facebook and its advertisers are ‘panicking’ as the majority of iPhone users opt out of tracking
July 14, 2021
With iOS 14.5 released to the public earlier this year, iPhone and iPad users now have the ability to easily opt out of cross-site and cross-app tracking and targeting. New data from analytics firm Branch indicates that just 25% of users are opting in to tracking, which is causing panic in the advertising industry.
As detailed in a new report from Bloomberg, the impact is being felt in…