Top Tech

Prior to the advent of social media and smartphones, and on the cusp of the shift to digital photography, the world witnessed September 11, 2001. Visually captured in a way that no single event had been documented before, 9/11 has been seared into our collective consciousness. Each year, the anniversary generates galleries of images and videos that replay the day in exquisite and excruciating…

In a documented but little-known fact, Nikon was very close to being instead named “Nikorette.” The name was only changed when executives were afraid that the word sounded “weak.” Capa Camera Web recently published an article (first spotted by Nikon Rumors) that details the history of Nikon’s name, and in it reveals that Nikon was tenatively called “Nikorette” when the company was…