With Sift, two ex-SpaceX engineers are bringing the software that helped launch rockets to the factory floor
March 26, 2026
The cry of “atoms, not bits!” – a phrase capturing Silicon Valley’s growing obsession with physical manufacturing over digital products – reached a fever pitch last week with word that Jeff Bezos is putting together a $100 billion fund to roll up and automate factories.
But automating factories isn’t purely a hardware problem. It increasingly depends on…