Report: Vox Media, BuzzFeed, and others working on alternative to Google’s AMP format
February 25, 2022
In 2020, Google started to deprioritize its Accelerated Mobile Pages format in favor of general site speed and a “page experience” metric. The biggest news publishers are now planning to move away from the Google-backed AMP format.
This deprioritization started internally with Google’s new metric to rate websites by speed, responsiveness/interactivity, and visual stability — like when…