Decreasing ad revenue, iOS 14.5 make case for programmatic SEO
September 22, 2022
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Apple’s 2021 privacy changes altered the marketing landscape. iOS 14.5, released in 2021, was initially expected to go (relatively) unnoticed by consumers. Experts predicted a heavy-but-manageable 50% drop in app tracking. However, upwards of 90% of users ended up declining…