MobileNews

Apple’s latest Shot on iPhone ad is a 5 hour one-take video through the Hermitage museum

The latest installment in Apple’s ongoing Shot on iPhone ad campaign is a daring one, a five-hour journey through the State Hermitage Museum in St. Petersburg, Russia.

Shot on iPhone 11 Pro in 4K, Apple says the 5 hour 19 minute 28 second video was recorded on one battery charge. The journey covers more than 45 galleries and not only features the art on exhibition, but Apple set up several live performances along the way. Watch the video after the break …

For people that don’t want to sit through the whole thing, Apple has made a trailer featuring the highlights. It indicates the phone started at 100% battery and finished with 19%.

Apple also posted timestamps for particular moments in the description of the video, so check that out if you want to skip through some of the big moments.

At about the halfway mark, Apple films a ballet sequence in the Hermitage Theater and the film notably ends with a live band performance, music composed by Kirill Richter.


Author: Benjamin Mayo.
Source: 9TO5Mac

Related posts
AI & RoboticsNews

OpenAI makes ChatGPT’s image generation available as API

AI & RoboticsNews

Former DeepSeeker and collaborators release new method for training reliable AI agents: RAGEN

AI & RoboticsNews

Google adds more AI tools to its Workspace productivity apps

Cleantech & EV'sNews

Chevy Blazer SS EV first drive, over 600hp and 300 miles of range!

Sign up for our Newsletter and
stay informed!

Worth reading...
Logitech launches 3-in-1 wireless charging dock for iPhone, AirPods, Watch