MobileNews

Apple developing new augmented reality app for iOS 14, testing Apple Store and Starbucks partnership

Apple is developing a new app as part of its work on iOS 14. The new app, codenamed Gobi, will allow users to get more information about the world around them by using an augmented reality experience on the phone. The AR experience would also be part of Apple’s forthcoming AR headset project.

Based on 9to5Mac code findings, Apple appears to be testing integrations with Apple Stores and Starbucks. For instance, users would be able to hold up their phone in an Apple Store and view information about the products on display, get pricing, and compare features.

The iPhone or iPad would know about what augmented reality experience to begin based on QR-code like tags in the area. It is possible that iBeacons or Apple’s AirTags could also act as the trigger.

There will be some sort of SDK or API integration for third-party companies to provide their own tag identifiers, which would load up custom assets and scenery for that company. This would be based on extensions built into downloaded App Store apps. Apple appears to be currently trialing this feature with Starbucks.

It isn’t clear if the API would be a free-for-all or if Apple would use some kind of entitlements system to lock it down to select partners, similar to how they handle the CarPlay API.

More from iOS 14:


Check out 9to5Mac on YouTube for more Apple news:

Check out the latest Apple iPhones at great prices from Gizmofashion – our recommended retail partner.


Author: Benjamin Mayo.
Source: 9TO5Mac

Related posts
AI & RoboticsNews

Midjourney launches AI image editor: how to use it

AI & RoboticsNews

Meta just beat Google and Apple in the race to put powerful AI on phones

AI & RoboticsNews

DeepMind’s Talker-Reasoner framework brings System 2 thinking to AI agents

Cleantech & EV'sNews

Ford F-150 Lightning and Mustang Mach-E drivers just gained Google Maps EV routing

Sign up for our Newsletter and
stay informed!