IDC study: Businesses report a massive 250% return on AI investments
November 3, 2023
A survey of 2,100 global business leaders and decision makers by research firm IDC suggests a new level of momentum around AI investments by businesses, driven by perceived value and excitement around generative AI.
The report, which was commissioned by Microsoft, but independently conducted by IDC, found that respondents report an average 3.5x return on their AI investments. In other words, they…