Photography

Leica has announced the Vario-Elmar-SL 100-400mm F5-6.3, a telephoto zoom lens for L-mount. It’s also announced a 1.4x teleconverter that’s compatible with the lens to deliver a combination that extends to 560mm F9. The rather modest maximum aperture range allows the lens to be relatively compact for such a long telephoto optic. It comes with a detachable tripod base compatible with…

Fujifilm has released a new Instax Mini 12, an update to the Instax Mini 11, the new camera has a new look and adds parallax correction capabilities, automatic flash control and a multi-function twist lens. These new features join the Close-Up Mode and auto exposure adjustment capabilities from the Mini 11. With parallax correction, Fujifilm says users will now see a viewfinder which aligns with…

Do you expect me to gawk? No, Mr. Bond, I expect you to buy! Image: Leica In our pop culture obsessed world, few things get the hype train rolling in a frenzy than the anniversary of a beloved brand. For better or worse, brands have become a key way to express our identity. What we wear, use, watch and buy are all choices that reinforce what we believe and what we want to signal to others…