PlayStation leads in TV ad impressions, but Square Enix is close behind
September 19, 2020
Gaming industry TV ad impressions saw an 87.71% increase from mid-August to mid-September, compared to the previous 30-day period. From August 16 through September 15, 12 gaming brands aired 49 spots over 6,500 times, resulting in 1.5 billion impressions. Sports, particularly NBA playoff games, were a large driver of impressions for the industry overall, and three brands dominated this time…