Take-Two expects to spend $89 million on marketing during the 12-month period ending March 31, 2024. That is more than twice the marketing budget for any other fiscal year over the next half-decade, according to the company’s recent 10-K SEC filing. Why is Take-Two planning to spend that much more on marketing in fiscal 2024? One of the most likely explanations is that is when the publisher…
In the absence of live sports, ESPN and other sports-focused networks are looking to fill the programming void by experimenting with a variety of different content formats.
One area they are doubling down on is nostalgia — opening up the vaults and rebroadcasting teams’…
The pandemic has been tough on Nexon‘s core markets in South Korea and China, but the Tokyo-based online game publisher has been preparing for a permanent shift to digital entertainment for decades. Nexon CEO Owen Mahoney believes that online games will make gains during…
Intellivision Entertainment has hired Xbox veteran J Allard as its global managing director. Allard will report to Intellivision CEO Tommy Tallarico, and he will take charge of a wide variety of operations that are critical in launching the company’s retro game console, the Intellivision Amico, which debuts on October 10 this year (10-10-20).
The original Intellivision was a game console from…
Ubisoft revealed its latest earnings today, reporting net bookings of $450.67 million for its fourth quarter ending on March 31. That is down 38.3% from the same period last year, thanks largely to a lack of any major releases from Ubisoft in the past several months. But the…
Nintendo has a surprise for Mario fans. The publisher is working on a new Paper Mario game, and it’s launching soon for Nintendo Switch. Paper Mario: The Origami King debuts July 17 with an all new story and characters for $60. And Nintendo revealed the game in two-minute…
Online video continues to bring in more and more eyeballs as people are stuck at home. But that has also led to a huge launch for Riot’s competitive shooter Valorant, which is then also feeding back into growth for Twitch. Valorant and Twitch have formed a symbiotic relationship that is enabling both to grow stronger in terms of engagement and interest. And that was obvious in the viewer numbers…
During an interview with Epic Games CEO Tim Sweeney, he waxed on about the power of the PlayStation 5, which is coming this fall at the same time that Microsoft is launching the Xbox Series X. But throughout the interview, Sweeney never mentioned the Microsoft console.
I…
Epic Games took the wraps off its Unreal Engine 5 today, showing in a demo video how the game engine behind Fortnite will be able to generate outstanding realistic graphics in real time on next-generation consoles like the PlayStation 5, high-end PCs, and even mobile…
Ubisoft announced today that it will host a digital event on July 12: Ubisoft Forward. The publisher is calling the show an “E3-style showcase.”
E3 proper is cancelled this year. This event will broadcast about a month later than when Ubisoft would normally put on its E3 show. The steam will include “exclusive game news, exciting reveals, and plenty more.” With no E3 this summer, it is up…
