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After a relatively quiet January, video game brands upped their TV ad budgets in February by 34%, to a total of $16.6 million. Not only did Nintendo account for 81.3% of that outlay, it had 74.1% of the total airings. Overall, 15 brands aired 41 spots 4,497 times, generating 682.6 million TV ad…
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Roblox, the platform for user-generated games, will go public through a direct listing of its shares on March 10. I see its pending success or failure as a stock as a kind of…
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In 2018, Uber AI Labs introduced Go-Explore, a family of algorithms that beat the Atari game Montezuma’s Revenge, a commonly accepted reinforcement learning challenge. Last year…
I never got into Apex Legends as much as some other people. The reasons for that came down to how I play battle royale games. With Apex Legends, developer Respawn Entertainment emphasized team-based combat and cooperation on three-player squads. I primarily play battle royales on my own, and then I dabble with the team modes once I’m more comfortable with a game. But now, as Apex Legends…
What a new Nintendo Switch actually needs
March 5, 2021
Bloomberg reported yesterday that a new version of the Nintendo Switch is on its way later this year. It will come with a 7-inch, 720p-resolution OLED display. When docked, it can run games at 4K.
Nintendo has not confirmed any of this, but there’s little reason to doubt…
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Roblox will host a launch party for Why Don’t We, which is releasing its second album The Good Times and the Bad Ones. The party will take place at 4 p.m. Pacific on March 5 inside…
5th Cell has launched its latest game, Castlehold, on Steam Early Access.
Castelhold is a free-to-play strategy game. While many strategy titles feature long matches on huge maps, Castlehold has faster-paced battles. It has you playing characters with cards that you can then send out on a hexagon map to take over castles and fight the enemy.
It’s a bit like Hearthstone meets Advance Wars.
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Zynga has acquired Echtra Games, the game studio that Diablo and Torchlight co-creator Max Schaefer started, as part of its expansion into cross-platform games that include PC and…
Ctrl, a startup that makes healthy shakes and other nutritious food for gamers, is now available in 750 Vitamin Shoppe stores around the U.S.
As I mentioned in my last story, I normally don’t write about this kind of company, as meal-replacement shakes aren’t innovative.
One of the most popular live-service multiplayer hits of 2020 is joining forces with Fortnite developer Epic Games. Epic announced today that it has acquired Fall Guys: Ultimate Knockout studio Mediatonic.
Epic and Mediatonic did not confirm the details of their deal. But the two companies did say that the game won’t change for existing players on PC or PlayStation or soon on Xbox and Nintendo…
